The Product Brand Line Of Maggi Marketing Essay

The Product Brand Line Of Maggi Marketing Essay Part 1 Introduction In 1863, Maggi was founded by Julius Michael Johannes Maggi in Switzerland. Julius Maggi developed a flavours recipe to bring added taste to meals. This signified the establishment of the Maggi brand and its product line that is convenient products. In 1882, due to his well-known for nutrition-oriented approach, a physician called Dr. Fridolin Schuler and the Swiss Government met up with Julius Maggi and told him about the problem of the labouring classes who were suffering from malnutrition. After that, he was asked to seek for a solution in order to improve the nutritional values of meals. Therefore, he created the protein based vegetable food products, which were two instant pea soups and an instant bean soup. These two products were quick to be prepared, easy to be digested and sold in a low price. The products were successfully overcame the problem of woman who were lack of time in preparing meals as more and more woman were working outside. By the turn of the century, the Maggi company also produced other types of products such as bouillon cubes, sauces and flavorings. In 1947, Alimentana S.A., the manufacturer of Maggi seasonings and soups merged with Nestlà © to form Nestlà ©-Alimentana S.A. Today, MAGGI ® has been offering high quality, convenient, innovative, and nutritious products. MAGGI ® products help us to prepare nutritious and delicious meals. Its bouillons, soups, seasonings and sauces are useful while cooking and add flavour into our food. The product brand line of MAGGI ® Culinary products is the product brand line of  MAGGI ®. Now, in the year of 2013, the products produced by MAGGI ® basically can be categorized into four different groups which are noodles, MAGGI ® flavour world, sauces and light meals. Among all these products, different kinds of flavours were provided so that the consumers have a variety of choices and select what they want based on personal needs and favourites. The table below showed all the products produced by MAGGI ®: Category Products Noodles 1. MAGGI Hot Bowl Instant Noodle 2. MAGGI Hot Cup Instant Noodle 3. MAGGI 2-Minutes Noodles 4. MAGGI Mi-Goreng MAGGI ® flavour world 1. MAGGI Stock Cubes 2. MAGGI CUKUP RASA 3. MAGGI Liquid Stocks 4. MAGGI HARI-HARI FAVOURITES Sauces 1. MAGGI Oyster Sauce 2. MAGGI Seasoning 3. MAGGI Red Sauce Light meals 1. MAGGI Soup 2. MAGGI Porridge The MAGGI 2-Minutes Noodles Curry MAGGI 2-Minutes Noodles was first introduced in India by Nestle India Limited in 1982 and act as a market leader in selling instant noodles. Therefore, it becomes a well-known instant noodles brand among all the consumers and many people call noodles as Maggi. MAGGI 2-Minutes Noodles Curry is one of flavour in the series of MAGGI 2-Minutes Noodles. It is sold in a pack of five. The servings size of each small pack is 79grams for one serving. The noodle contains 48.6 grams of carbohydrate per serving that provides the energy that we need. It is a convenient product that can be easily found in any marketplace. The package of this product was changed from time to time. The latest packaging carries the new Protein dari Gandum seal as each pack MAGGI 2-Minute Noodles serves as source of protein from wheat. MAGGI 2-Minutes Noodles Curry Inferior Product Inferior products are the products for which there is a direct relationship between changes in income and its demand curve. Based on our understanding, we categorized MAGGI 2-Minutes Noodles Curry is as a inferior product because the purchasing rate of the consumer is basically based on the income of the consumers. When the income of consumers rises, the demand will be reduced and the amount of buying this product will become less as they will choose to buy a more value based product that deliver higher quality. Conversely, the demand of consumers will increase when there is a fall in their income. Complement and substitute goods for MAGGI 2-Minutes Noodles Curry Complementary goods are the goods that jointly consumed with MAGGI 2-Minutes Noodles Curry. The complement goods are as follow: eggs sausages fish balls crab meats prawns carrots tomatoes vegetables bell peppers caraways Whereas, substitute goods are the goods that competes with MAGGI 2-Minutes Noodles Curry for consumer purchases. The substitute goods are as follow: Sajimee mee curry flavoured instant noodles Ibumie Mi curry flavoured instant noodles Adabi curry flavored instant noodles Mamee curry flavoured instant noodles Cintan curry flavoured instant noodles Tesco choice curry flavoured instant noodles Market structure of MAGGI 2-Minutes Noodles Curry Monopolistic Competition Part 2 Comparison of the price of MAGGI 2-Minutes Noodles Curry with _________________ Based on the research found in Tesco, Kampar, Perak, MAGGI 2-Minutes Noodles Curry are sold at the price of RM4.39. Part 3 Advantages and disadvantages for MAGGI ® company of being monopolistic competition firm Advantages Easy Entry and Exit Monopolistic competition is an easy entry and exit market because this market face low barriers to entry Unlike a monopoly market, MAGGI ® easily entered into a monopolistic competition market and start the business because the products produced are not sole control of any other company. Therefore, MAGGI ® can attract the consumes to buy its products as long as they can satisfy the consumers needs. Besides that, while entering into this market, MAGGI ® does not face much problem on government franchises and licenses as well as the patents and copyright as the company will not be restricted to enter into this market. Price takes MAGGI ® has the authority to set the price for its products in order to maximize its revenue. For example, MAGGI ® can increase the selling price when they increase the quality of products to the consumers. The company also can increase the selling price when the input price becomes higher so that they will still earn a constant revenue but not facing a loss. Unlike in the perfect competition market, the consumers might still choose to buy its products even though the price has been increased as long as the products can satisfy the consumers. Differentiated products will attract buyers to stay loyal The differentiated products of MAGGI ® will attract more buyers and maintain the current consumers to stay loyal since the products have the unique features compare to others. Normally, the consumers will not easily switch to another brand when they are attracted by its special characteristic of the products. This will result in a constant revenue since the consumers might consume the products continuously for a long period of time if they do not find any substitute that is better than the current consuming products. Disadvantages Many competitors Since monopolistic competition market is easy to entry and exit, many companies might enter into this market and thus MAGGI ® has to face many competitors. For example, the competitors for MAGGI ® are Sajimee, Ibumie, Adabi, Mamee, Cintan and Tesco. The consumers might easily switch to buy the same type of products from another brands if they think it is worth to buy it from other brands rather than from MAGGI ®. Therefore, MAGGI ® has to consistently observe the strategies of its competitors so that MAGGI ® can make suitable action to face the competitor and make its customers to stay loyal. Higher cost and expenses Since MAGGI ® face a huge numbers of competitors, it is compulsory for a monopolistic competitor to take suitable strategies to attract more buyers. One of the ways is via advertising its products. We can see that MAGGI ® advertise its products through television and do many different types of promotion such as buy one get one free, give food testing to the customers, give discounts and organise a contest for the consumers and give out something else as prizes. All these advertisement and promotion required a lot of cost and expenses. Need to produce differentiated products In order to compete with other close substitutes, MAGGI ® has to come up with differentiated products, which is the products that have real or apparent differences with other substitutes. MAGGI ® must be creative and innovative enough to make their product more distinctive and differentiate their products from other competitors in order to attract more buyers and also maintain its current consumers. MAGGI ® also has to do certain research and improve its products from time to time to make its products more unique no matter is on the quality, price or packaging. Earn zero-economic profit in long-run Unlike a monopolist, MAGGI ® will not earn an economic profit but earn a zero-economic in long-run. In long-run, more and more firms will enter into this market structure and the some of the current market share of MAGGI ® might be taken away by those new firms. This shows the decrease in the consumers demand. Therefore MAGGI ® will do more advertising to recapture the market share. This will results in the increase of the long-run average cost. The decrease of demand and increase of long-run average cost will continues in long-run until MAGGI ® earns a zero economic-profit. Advantages and disadvantages for a customer of buying a product under monopolistic competition market Advantages More innovative product In the monopolistic competition market, there are many competitors and buyers. In order to attract a large scale of customers, the company needs to produce more innovative product continuously so that they can compete with other competitors and survive in the market place. MAGGI ® as monopolistic competition firm will choose to produce more different flavour of instant noodle instead of just produce one type of noodle because it needs to fight against massive of competitor forces. Therefore a customer can enjoy having different types of MAGGI ® products and have more choices. Comparable prices There are many sellers in the monopolistic competition market. The buyers can compare the prices of the same type of product among different producers so that they could choose to buy the products that offered in an affordable price. For example, consumers can choose either to buy MAGGI ® instant noodles or other brands of instant noodles like Mamee and Mi Sedaap. Convenience for buyers to know the details of the product Sellers in the monopolistic competition tend to create more advertisements to deliver the information about their products to the public and also develop a stronger position in consumers mind. Usually the detailed information about the MAGGI ® products such as the new flavour, price, and places that are available to buy the products. The information given will provide convenience for consumers in the process of choosing and buying the product. Disadvantages The price of products might not matched with the quality of products The sellers in monopolistic competition market are free to set the price of products. The seller might set a higher price to earn more revenue but they do not produce the products with higher quality. Therefore the consumers are forced to buy the products expensively. For example, if MAGGI ® might produce the same instant noodles but they raise the price to a higher level. Consequently, the consumers have to buy it at an expensive price but they still enjoy the same quality of instant noodles. Negative impact of advertising In monopolistic competition, the sellers spend a lot of money in advertising their products. It is a benefit for the consumers to know more about the product but it also has negative impact on customer supremacy. Customers are going to be manipulated by the advertisement and about what they want. For example, customers become attracted over the perception of differentiation, they believe information in the advertisement and buy the product without compare the price or quality.

Bachelor Degree Required Essay -- essays research papers

Bachelor Degree Required Seeking advancement in my company seems to have the term â€Å"Bachelor Degree Required† assigned to it. Without a degree it’s not impossible to be promoted, but it’s more of an exception than the norm. At times, should the applicant have sufficient years of equivalent experience and be known by the group hiring, the requirement can be waived. With the constant change in company policies, the equivalency option may be removed. Then what am I going to do? With so many younger people entering the work place with degrees in hand, it is more and more prevalent that I complete my education. A college degree combined with several years of experience should help ensure my personal marketability. â€Å"There are more jobseekers with college degrees than there are openings for college-level jobs.† Mittelhauser, M. (1998). I must obtain my degree or see my career future greatly reduced. After all I don’t want to be caught when someone comes in and says â€Å"Out with the old and in with the new!† What are the key areas you are looking to learn and/or in which you are seeking greater competence? By the completion of my degree I want to have increased my knowledge and decision making abilities as a manager. The assignment in team learning has already given me a better understanding to the importance of â€Å"Team† in the work place. With career advancement comes the responsibility of leading, and a leader has to be able to assess the abilities of each team member. I want to know...

Beowulf - Changes In People :: Epic of Beowulf Essays

The tale of Beowulf is one of constant transformation. Great warriors and leaders are turned into cowering peons. Faithful Christians convert to devil worship. Devout followers flee at the sight of trouble. Many people’s morals change quickly and drastically at the sight of change. Personal turmoil abounds with changing values brought about by changing times. People can remain content as long as nothing challenges them, however at the mere sight of change personal chaos abounds. One case of how change causes people to forsake their values happens when Grendal makes his first appearance at Herot. â€Å"Then Hrothgar, taking the throne, led/ The Danes to such glory that comrades and kinsmen/ Swore by his sword, and young men swelled.† (64-67) Hrothgar was a mighty leader of the Danes, but at the sight of a different foe, a change, Hrothgar turned tail and ran. He did not once try to face Grendal (although his attempt would have been insignificant), but would rather let his people live in terror. The Hrothgar describe before the arrival of Grendal was a completely different person, mentally, than the Hrothgar that was terrorized by the monster. He knew only one type of enemy, humans, and once that changed he lost all his leadership power. A true man of values would have kept them no matter what change takes place. Fate does not play a role in Hrothgar’s actions. He is caught up in pride about all his achievements that makes him vulnerable to being caught by change. He becomes too comfortable in his station that he narrows his comfort zone to such a level that any amount of change will throw his off tremendously. Everything that happens is by his own doings. Hrothgar is a perfect example of how people cannot mentally fight evil. Without the constant attack of evil, one will not be able to deal with it when it comes up. Beowulf is constantly battling evil, which makes him more able to battle it when it is encountered. Hrothgar was not exposed to evil, so when it reared its ugly head his only reaction was to flee. If someone lives in a perfect society and leaves, they will not be able to deal with the evil they find because they have never had to deal with it before. Good cannot combat evil if it has never known evil. The only way to resolve Hrothgar’s situation is to bring in someone who has known evil and faced it well, is not prideful, and can adapt to change well.

platos revenge Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  One’s opinion, philosophy, or ideology, apparent or hidden can help, or hinder individual or collective development. This hindering action is apparent in Plato’s Allegory of the Cave, and the action of helping is apparent in Free at Last by Harriet Jacobs. Each of these authors has their own ideology, which they would like to share.   Ã‚  Ã‚  Ã‚  Ã‚  In Plato’s Allegory of the Cave we look into the lives of people whose ideology is chosen for them. These people are forced to sit and stare in one direction their whole life. One would wonder if it ever occurred to them to look to their left of their right. This has been their way of life since childbirth, they know nothing else. How, if you know of nothing else can you come up with your own ideology and make it work? How can you even think without consulting your way first? Maybe thinking is beyond what you are allowed to do.   Ã‚  Ã‚  Ã‚  Ã‚  Within the society in which they are living these people believe that what is right is right because they were never enlightened to anything else. The people never had the chance to look beyond, or to go away and then come back. Plato implies that if one does escape this so-called cave, the others who remain want to kill the escapee.   Ã‚  Ã‚  Ã‚  Ã‚  Once a person has escaped, they see light for the first time. They feel tremendous pain. The reason that they are feeling this is because they have been sheltered for so long. They have not had the opportunity to think for themselves or to realize that there are other ways of life. All of the ideas, all of the new ideologies flow into that persons head. Their mind begins to turn a mile a minute and all of the change is too much to process.   Ã‚  Ã‚  Ã‚  Ã‚  After this escapee had time to sort out these new ideas and form his or her own take on what the world has to offer they want to return to their home and share their takes on life and how things should be. The people of the ‘cave’ have only known one thing. They are never allowed to look to another place for inspiration or for information. They have to go with the flow and accept everything just as it is handed to them. They are forbidden to look elsewhere for answers.   Ã‚  Ã‚  Ã‚  Ã‚  My ideology is that if you don’t like something, change it. The people in the cave are never ... ...on’t want to believe that the world is so unfair, I don’t want to believe that he wasn’t there to see me walk across the stage at graduation, that he couldn’t make faces at me while I smiled for my prom pictures. I really want to believe that it is all a huge nightmare.   Ã‚  Ã‚  Ã‚  Ã‚  Jacobs lets us all know that we have to get through this ‘dog eat dog world’ with our heads held high, and also by listening to the wisdom of our parents, grandparents, the wisdom of our families.   Ã‚  Ã‚  Ã‚  Ã‚  In each essay we learn of ways that could hinder or help their individual or collective development. In Allegory of the Cave we learn that the society that the ‘cavemen’ live in is hindering their development. They don’t allow their counterparts the chance to develop into anything other than what the society wants. However in Free at Last Jacobs lets us know her feelings she lets her children know her feelings and guides them in the right direction, but she also lets them figure out on their own. She lets them learn for themselves and collectively make their own ideology. She allows for them to think for themselves, therefore she helps them in their development.

History Quiz †Western Civilization to Middle Ages Essay

Introduction HIS100 History of Western Civilization to Middle Ages Lesson 5 Quiz This assignment is worth a total of 60 points. Please make sure you have answered all questions prior to submitting. Once you click the submit button, you will not be able to return to this section. Question 1 of 60 What type of columns does the Parthenon have? | Alsacian| | Ionic| | Corinthian| | Doric| Question 2 of 60 In 490 B.C.E. the Athenians defeated the Persians at the Battle of | Plataea.| | Miltiades.| | Marathon.| | Miletus.| Question 3 of 60 Which of the following was NOT true of the 490 B.C.E. Athenian victory over the Persians? | It convinced the Greeks of their cultural superiority over barbarians.| | It ended Persian hopes of successfully invading Greece.| | It established the superiority of the hoplite and phalanx.| | It promoted the democratic reforms of Cleisthenes.| Question 4 of 60 Members of Darius I’s elite guard were known as the â€Å"immortals† because their numbers always remained at 10,000 | True| | False| Question 5 of 60 After Darius I died, his son _____ took over. | Leonidas| | Darius II| | Themistocles| | Xerxes| Question 6 of 60 He was the Spartan king responsible for defending the pass at Thermopylae during the second Persian invasion. | Miliades| | Xerxes| | Leonidas| | Themistocles| Question 7 of 60 Which of the following BEST describes the military history of the Persian Wars? | Greek unity was crucial in the military success over Persia.| | Sparta was solely responsible for the Greek victory.| | Spartan land forces and Athenian sea forces were superior to the much larger Persian armies and navies.| | Darius’ army was defeated by a plague, not by the Greeks.| Question 8 of 60 When the Athenian and Attica population reached its height at 350,000, less than 60,000 were citizens | True| | False| Question 9 of 60 Approximately what proportion of the population of Athens and surrounding Attica were slaves? | One-third| | One-fourth| | One-half| | Three-fifths| Question 10 of 60 He was the great historian of the Persian Wars. | Sophocles| | Thucydides| | Herodotus| | Aeschylus| Question 11 of 60 Which of the following MOST accurately describes the role of women in fifth century B.C.E. Athens? | They had full equality with Athenian males.| | They led public lives and controlled the household economy.| | They were dominated in the household yet played active roles in politics.| | They were excluded from public life and had limited power in the home.| Question 12 of 60 In fifth century Athens, most of the leaders came from the | ranks of the ostracized.| | aristocracy.| | rural population of farmers.| | ranks of the metics.| Question 13 of 60 Because Athenian political offices changed frequently and were filled by lot, leadership was often provided by | ekklesia.| | boule.| | consorteria.| | demagogues.| Question 14 of 60 Athenian democracy reached its peak under the leadership of | Herodotus.| | Pericles.| | Solon.| | Draco.| Question 15 of 60 Pericles did all of the following to achieve political influence EXCEPT | speak effectively in public.| | rely on the support of the aristocracy who tended to dominate political office.| | serve as general for the Athenian ekklesia.| | sponsor public works projects that employed the poor.| Question 16 of 60 Initially, Athens defeated Sparta but lost a fleet in this region, leading to open rebellion by Megara and Sparta. | Italy| | Persia| | Crete| | Egypt| Question 17 of 60 Pericles redirected foreign policy from | anti-Persian to anti-Spartan.| | aggressive imperialism to neutrality.| | neutrality to aggressive anti-imperialism.| | pro-Persian to pro-Spartan.| Question 18 of 60 The Peloponnesian War was PRIMARILY fought between | Athens and Persia.| | Athens and Sparta.| | Corinth and Athens.| | Sparta and Persia.| Question 19 of 60 Even though Persia lost the Persian wars, it ultimately gained some influence in Greek affairs by allying with _______ in the Peloponnesian Wars. | Athens| | Sparta| | Corinth| | Syracuse| Question 20 of 60 This Athenian politician offered an alliance with Persia in return for replacing the Athenian democracy with an oligarchy. | Lysander| | Alcibiades| | Pericles| | Themistocles| Question 21 of 60 This controversial Athenian philosopher searched for moral self-enlightenment by questioning all who claimed to possess wisdom. | Aristotle| | Plato| | Socrates| | Sophocles| Question 22 of 60 He wrote the first true history in his book of â€Å"inquiries† discussing the conflicts between the Greeks and Persians. | Herodotus| | Socrates| | Sophocles| | Thucydides| Question 23 of 60 He is known as â€Å"the father of history.† | Aristotle| | Thucydides| | Socrates| | Herodotus| Question 24 of 60 He wrote a history of the Peloponnesian War. | Herodotus| | Thucydides| | Socrates| | Dionysus| Question 25 of 60 He could be called the first political scientist. | Herodotus| | Plato| | Thucydides| | Darius| Question 26 of 60 All of the following were Athenian playwrights EXCEPT | Aeschylus.| | Aristophanes.| | Thucydides.| | Euripides.| Question 27 of 60 He wrote Antigone. | Aristophanes| | Aeschylus| | Euripides| | Sophocles| Question 28 of 60 He wrote Lysistrata. | Aristophanes| | Aeschylus| | Euripides| | Sophocles| Question 29 of 60 The style achieved by the Athenian sculptor Phidias can BEST be described as | seeking naturalism and realism in the idealized human figure.| | abandoning the human form in favor of geometric symbolism.| | abandoning idealism in favor of accurate portraiture.| | restoring the Egyptian tradition of kouros.| Question 30 of 60 The greatest architectural and sculptural compositions of antiquity were the temples on the acropolis in Athens | True| | False| Question 31 of 60 Every surface of the Parthenon has a slight curve | True| | False| Question 32 of 60 After victory in the Peloponnesian War, the Spartans | continued to attack Persia.| | immediately retreated to their homes.| | provoked opposition throughout the Greek world.| | emerged as popular leaders of the Greek world.| Question 33 of 60 He was Plato’s teacher. | Sophocles| | Aristophanes| | Aristotle| | Socrates| Question 34 of 60 Which best describes Plato’s political views? | He was satisfied with the government as it existed in Athens during his life.| | He suggested a balance between democracy and oligarchy.| | He advocated creation of a government ruled by a philosopher.| | He demanded an increased democratization of the constitution.| Question 35 of 60 Plato’s philosophy emphasized | an ideal world of eternal forms.| | the experience of pleasure.| | the existence of atomic particles.| | research based on observations in the material world.| Question 36 of 60 Which of the following BEST describes Aristotle’s philosophy? | Man can know nothing.| | One should submit to fate and one’s role in it.| | Systematic observation yields valid general theories.| | He had little faith in moderate views.| Question 37 of 60 The kingdom that moved into the power vacuum created when Athens, Sparta, and Thebes fought each other was | Egypt.| | Messenia.| | Persia.| | Macedonia.| Question 38 of 60 He murdered his way to the throne of Macedonia. | Alexander| | Philip I| | Philip II| | Philip III| Question 39 of 60 Philip II formed this in 338 B.C.E., uniting the Greek city-states after his victory at Chaeronea. | The Peloponnesian League| | The League of Corinth| | The Macedonian League| | The Delian League| Question 40 of 60 Alexander carefully unraveled the Gordium knot, thus becoming master of all Europe | True| | False| Question 41 of 60 Alexander’s conquests took him as far east as modern | Iran.| | Burma.| | China.| | India.| Question 42 of 60 Alexander’s main political objective was to | merge local and Greek peoples and traditions to create a lasting empire.| | punish the Persians for invading Greece.| | take as much treasure as possible back to Macedonia.| | maintain separation between Greek and local populations.| Question 43 of 60 Alexander the Great died at the ripe old age of 62 | True| | False| Question 44 of 60 During Hellenistic ties, the language of the empire was | Farsi.| | Koine.| | Ptolematic.| | Hellenic.| Question 45 of 60 Until the second century B.C.E., Greeks indentified themselves by their city of origin | True| | False| Question 46 of 60 In Egypt, some of the Ptolemys adopted the Egyptian tradition of royal marriages between brothers and sisters | True| | False| Question 47 of 60 In the Hellenistic cities, women | often fought in war.| | were restricted in both public and private life.| | enjoyed fewer liberties than their Greek counterparts.| | assumed a greater role in public life and property ownership.| Question 48 of 60 This city was famous for the greatest library of the ancient world. | Alexandria| | Athens| | Corinth| | Memphis| Question 49 of 60 He was the acknowledged master of the short, witty epigram. | Menander| | Antiochus| | Callimachus| | Theocritus| Question 50 of 60 Which of the following was NOT a Hellenistic writer? | Menander| | Antiochus| | Callimachus| | Theocritus| Question 51 of 60 Which of the following schools of philosophy was NOT prevalent during the Hellenistic period? | Stoicism| | Epicureanism| | Cynicism| | Existentialism| Question 52 of 60 He established the cynic tradition. | Antisthenes| | Socrates| | Zeno| | Diogenes| Question 53 of 60 He was the founder of stoicism. | Antisthenes| | Socrates| | Zeno| | Diogenes| Question 54 of 60 They believed that true happiness consists in freely accepting one’s role. | Stoics| | Epicureans| | Cynics| | Existentialists| Question 55 of 60 He wrote Elements, the fundamental textbook on geometry. | Aeschylus| | Archimedes| | Euclid| | Pythagoras| Question 56 of 60 He calculated the approximate value of pi. | Aeschylus| | Archimedes| | Euclid| | Pythagoras| Question 57 of 60 Some of the technological inventions of the Hellenistic world were water pumps, the screw, a copy machine, a water clock, and the odometer | True| | False| Question 58 of 60 Who was the leader of Athens during its â€Å"Golden Age†? | Pericles| | Solon| | Aeschylus| | Socrates| Question 59 of 60 He is known as the â€Å"father of medicine.† | Pythagoras| | Hippocrates| | Homer| | Hesiod| Question 60 of 60 He wrote The Republic. | Homer| | Plato| | Socrates| | Sophocles| Perception is licensed to Rio Salado CollegeCopyright  © 2013 Rio Salado College. 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The film

In the near future of a bleak, dystopian and Impoverished Australia that is facing a breakdown of civil order primarily due to widespread oil shortages. (This is not explained in this film but in the sequel, Mad Max 2: The Road Warrior. ) Central to the plot Is a poorly-funded national police unit called the Maln Force Patrol (MFP, derogatorily called â€Å"The Bronze† by their enemies), which struggles to protect the Outback's few remaining townspeople from violent motorcycle gangs. The MFP's â€Å"top pursuit man† Is a young police offcer, Max Rockatansky (Mel Gibson), badge umber MFP4073.A member of one of the motorcycle gangs, Crawford Montazano (nicknamed Nightriderl escapes from police custody by killing an officer and stealing his vehicle. Max pursues Nightrider in a high-speed chase, which results in Nightrider's death in a fiery car crash. After the dangerous chase (which results In Injuries to a number of officers), the police chief warns Max that Nightrider's gang will be out for him now because of Nightrider's death. Nightrider's gang, which is led by Toecutter (Hugh Keays-Byrne), plans to avenge Nightrider's death by killing MFP officers.Meanwhile, they vandalize property, steal fuel. and terrorize the citizenry. While chewing up a town where the the Nightrider's remains arrived by train, the gang brutalizes a civilian couple that tried escaping to the road; the couple is overtaken, then both of them are raped and the car is wrecked. Max and his close friend and fellow officer, Jim Goose (Steve Blsley), are informed about the incident and go to the crime scene. They find Toecutter's young proteg ©, Johnny the Boy (Tim Burns), and the girl of the couple in the middle of the wreckage.Johnny's drug-fueled rantings reveal him as a member of Nightrider's gang; Goose looks on Johnny with particular disdain, as his leg was broken during the Nightrider pursuit. However, they do not kill Johnny, but arrest him and drag him away In chains. Jo hnny is held at the MFP's dilapidated Halls of Justice pending a visit from the Court. However, when the attorneys arrive, Johnny Is ordered released: the Judge has set Johnny free because no witnesses showed up for the trial. (Without the testimony of witnesses, no charges could be filed; the courts declared â€Å"no contest† for the case.A shocked Goose attacks Johnny and must be physically restrained; both Goose and Johnny shout threats of revenge at each other. The second-in-command of the biker group, Bubba Zanetti (Geoff Parry) arrives at the courthouse to pick up Johnny, on orders from the Toecutter. Bubba does so begrudgingly, because he hates Johnny for his rowdiness and lack of style, and hates the Toecutter's favoritism towards Johnny. Shortly thereafter, Johnny the Boy sabotages Goose's MFP motorcycle while Goose is attending a show at the Sugartown Cabaret.His rear wheel locks up at high speed the next day, throwing Goose from the bike; Goose, however, survives w ithout even Unfortunately, Johnny throws a brake drum through the ute's windshield, causing Goose to roll the vehicle over and gas leaks from the fuel tank, soaking the ground around the truck; Johnny, at the belligerent urging of the Toecutter himself, then burns him alive in the wreckage. Goose survives, but after seeing his charred body in the hospital's burn ward, Max becomes angry and disillusioned with the police force nd resigns from the MFP with no intention of returning.He takes a road trip with his wife and infant son in the relatively peaceful coastal area north of their home. While on holiday, Max's wife, Jessie, (played by Joanne Samuel) runs into Toecutter's gang, who harass her. She escapes, but the gang manages to track her to the home where she and Max are staying. While attempting to escape from the gang again, Jessie and her son are run down by the gang, who leave their crushed bodies in the middle of the road. Max arrives too late to intervene. His son is pronoun ced dead on he scene, while his wife suffers massive injuries. It is revealed in Mad Max 2: The Road Warrior that she later died from her injuries. ) Filled with obsessive rage, Max once again dons his police outfit, straps on his sawn- off shotgun, and steals a supercharged black Pursuit Special to pursue the gang. He methodically hunts down and kills the gang members: several gang members are forced Offa bridge at high speed; Max shoots and shoots Bubba off his cycle with his shotgun (Bubba shoots Max in the leg with a pistol first, though, giving Max a limp hat is consistent throughout the series, then runs over his exposed arm).Max struggles back into his car and pursues the Toecutter into a forbidden area. Max forces the gang's leader into the path of a speeding tractor trailer and he crushed in a head-on collision. Max later finds Johnny the Boy taking the boots off a dead driver at the scene of a crash. Johnny desperately tries to convince Max that the man was dead when he fo und him and that his drug addiction has made him mentally unbalanced. Max doesn't listen and handcuffs Johnny's ankle to the wrecked, overturned vehicle with a uptured petrol tank.Max lights a crude time-delay fuse and gives Johnny a hacksaw, leaving him the choice of sawing through either the handcuffs (which will take 10 minutes) or his ankle (which will take 5 minutes), and then drives off into the desolate outback. Ignoring Johnny's frantic ramblings, Max drives away. The camera shows Max's car from the front, with a large and fiery explosion in the distance behind it, leaving Johnny's fate unknown. Max blankly continues to drive in a rainstorm into the Outback, a shell of his former self.

Radioactive Dating

Dating techniques are procedures used by scientists to determine the age of a specimen. 2 types of Dating: *Relative Dating *Absolute Dating Relative Dating -methods tell only if one sample is older or younger than another sample. -They do not provide an age in years. Stratigraphy -Main Relative Dating Method -is the study of layers of rocks or the objects embedded within those layers. -based on the assumption that deeper layers were deposited earlier, and thus are older than more shallow layers. Seriation is the ordering of objects according to their age.James Ford – used seriation to determine the chronological order of American Indian pottery styles in the Mississippi Valley. Absolute dating * any method of measuring the age of an event or object in years. * To determine the absolute ages of fossils and rocks, * scientists analyze isotopes of radioactive elements. Isotopes * atoms of the same element that have the same number of protons but different numbers of neutrons. * Most isotopes are stable, meaning that they stay in their original form. * Other isotopes are unstable. * Scientists call unstable isotopes radioactive.Radioactive decay * Radioactive isotopes tend to break down into stable isotopes of the same or other elements. * Refers to the process in which a radioactive form of an element is converted into a decay product at a regular rate. – This dating is not a single method of absolute dating but instead a group of related methods for absolute dating of samples. * Because radioactive decay occurs at a steady rate, * Scientists can use the relative amounts of stable and unstable isotopes present in an object to determine the object’s age. Dating Rocks — How Does It Work? In radioactive decay, an unstable radioactive isotope of one element breaks down into a stable isotope.* The stable isotope may be of the same element or of a different element. Parent isotope * The unstable radioactive isotope. Daughter isotope * The st able isotope produced by the radioactive decay of the parent isotope. * The rate of radioactive decay is constant so scientists can compare the amount of parent material with the amount of daughter material to date rock. The more daughter material there is the older the rock is. Absolute Dating Methods Cation-Ratio Dating – used to date rock surfaces such as stone artifacts and cliff and ground drawings.-this technique can only be applied to rocks from desert areas, where the varnish is most stable. *Thermoluminescence Dating – very useful for determining the age of pottery. Has the advantage of covering the time interval between radiocarbon and pottasium-argon dating or 40,000,000 years. *Optically Stimulated Luminescence (OSL) – very similar to thermoluminescence dating, both of which are considered â€Å"clock setting†. * This technique can be used to determine the age of unheated sediments les than 500,000 years old. a disadvantage to this technique i s that in order to get accurate results, the sediment to be tested cannot be exposed to light, making sampling difficult. Radiometric Dating Determining the absolute age of a sample, based on the ratio of parent material to daughter material. If you know the rate of decay for a radioactive element in a rock you can figure out the absolute age of the rock. Half-life * the time needed for half of a sample of a radioactive substance to undergo radioactive decay.After every half-life, the amount of parent material decrease by one-half. Types of Radiometric Dating Scientists use different radiometric-dating methods based on the estimated age of an object. * There are four radiometric-dating techniques. 1. Potassium-Argon Method * Potassium-40 has a half-life of 1. 3 billion years, and it decays leaving a daughter material of argon. * This method is used mainly to date rocks older than 100,000 years. * Relies on the fact that when volcanic rocks are heated to extremely high temperatures, they release any argon trapped in them. 2. Uranium-Lead Method * Uranium-238 is a radioactive isotope with a half-life of 4. 5 billion years.Uranium-238 decays in a series of steps to lead-206. * The uranium-lead method can be used to date rocks more than 10 million years old. 2 types of Uranium-Lead Dating *Daughter deficiency methods *Daughter excess methods * In daughter deficiency situations, the parent radioisotope is initially deposited by itself, without its daughter (the isotope into which it decays) present. * In the case of daughter excess, a larger amount of the daughter is initially deposited than the parent. 3. Rubidium-Strontium Method * The unstable parent isotope rubidium-87 forms a stable daughter isotope strontium-87.The half-life of rubidium-87 is 49 billion years * This method is used for rocks older than 10 million years. 4. Carbon-14 Method * used to date charcoal, wood, and other biological materials. * Carbon is normally found in three forms,, the stable isot opes carbon-12 and carbon-13 and the radioactive isotope carbon-14. * Living plants and animals contain a constant ratio of carbon-14 to carbon-12. 1. Once a plant or animal dies, no new carbon is taken in. 2. The amount of carbon-14 begins to decrease as the plant or animal decays. 3. The half-life of carbon-14 is 5,730 years.The carbon-14 method of radiometric dating is used mainly for dating things that lived within the last 50,000 years. – Radiocarbon (14C) is a radioactive form of the element carbon. It decays spontaneously into nitrogen-14 (14N). Fossils: evidence of past life Fossils are the preserved remains or traces of animals (also known aszoolites), plants, and other organisms from the remote past. The totality of fossils, both discovered and undiscovered, and their placement in fossiliferous (fossil-containing) rock formations and sedimentary layers (strata) is known as the fossil record. -Fossilization processes proceed differently according to tissue type and e xternal conditions:– 1. Permineralization is a process of fossilization that occurs when an organism is buried. .2. Casts and molds The remaining organism-shaped hole in the rock is called an external mold. If this hole is later filled with other minerals, it is a cast. An endocast or internal mold is formed when sediments or minerals fill the internal cavity of an organism. 3. Authigenic mineralisation This is a special form of cast and mold formation. he organism (or fragment of organism) can act as a nucleus for the precipitation of minerals such as siderite, resulting in a nodule forming around it. 4. Replacement and recrystallization Replacement occurs when the shell, bone or other tissue is replaced with another mineral. A shell is said to be recrystallized when the original skeletal compounds are still present but in a different crystal form, as from aragonite to calcite. 5. Adpression (compression-impression) Compression Fossils, such as those of fossil ferns, are the result of chemical reduction of the complex organic molecules composing the organism's tissues.However, the phytoleim is lost and all that remains is an impression of the organism in the rock-an impression fossil. 6. Carbon films are thin film coatings which consist predominantly of the chemical element carbon. 7. Bioimmuration occurs when a skeletal organism overgrows or otherwise subsumes another organism, preserving the latter, or an impression of it, within the skeleton Palaeontologists rely on stratigraphy to date fossils. Stratigraphy is the science of deciphering the â€Å"layer-cake† that is the sedimentary record.If a fossil is found between two layers whose ages are known, the fossil's age is claimed to lie between the two known ages. Types of Fossils: 1. Index – (also known as guide fossils, indicator fossils or zone fossils) are fossils used to define and identify geologic periods (or faunal stages). 2. Trace – consist mainly of tracks and burrows, but also include coprolites (fossil feces) and marks left by feeding. – are particularly significant because they represent a data source that is not limited to animals with easily-fossilized hard parts, and they reflect animal behaviours.Transitional – is any fossilized remains of a life form that exhibits traits common to both an ancestral group and its derived descendant group. This is especially important where the descendant group is sharply differentiated by gross anatomy and mode of living from the ancestral group. 4. Microfossils a descriptive term applied to fossilized plants and animals whose size is just at or below the level at which the fossil can be analyzed by the naked eye. 5. Resin Fossil resin (colloquially called amber) is a natural polymer found in many types of strata throughout the world, even the Arctic.Derived A derived, reworked or remanià © fossil is a fossil found in rock made significantly later than when the fossilized animal or plant died : it happens when a hard fossil is freed from a soft rock formation by erosion and redeposited in a currently forming sedimentary deposit. 7. Wood -wood that is preserved in the fossil record. Wood is usually the part of a plant that is best preserved (and most easily found). Fossil wood may or may not be petrified. The fossil wood may be the only part of the plant that has been preserved: therefore such wood may get a special kind of botanical name.